On- Page SEO is probably the most clinical part of the whole SEO process. Over the years, Google and other Search Engine continue to update their algorithms. With so many changes, even if you have been following closely, you may be lost.
Most SEO professionals take a huge amount of effort in Link Building. Let’s face it, when it comes to SEO, building links can really take a high leap on the Search Engine Rankings. I don’t want to disagree with that, but with the Google’s updates like (Penguin, Panda, Hummingbird, Rank Brain and etc.) link building is a way more difficult than ever. I guess, it is the perfect time to make a diversified approach on your SEO campaign. If you are consistently building links and don’t see any results on the SERP’s (Search Engine Ranking Pages) even if you did it the right way, I think you should step back and try to evaluate your On- Page SEO.
Now, let’s dig deeper on what really On- Page SEO is!
According to MOZ, On- Page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. It clearly means that if you implement well your On- Page SEO, no doubt it can really help you rank better in SERP’S. On- page refers to both the content and HTML source code of a page that can be optimized, as opposed to off- page SEO which refers to links and other external signals.
Now, I’m going to show you on how to optimize an effective On- Page SEO!
1. Optimize your Site Speed
You can use Page Speed Tools or Pingdom to evaluate your Site Speed Performance. If you read at the Google Webmaster Central Blog, it was clearly stated there how important the site speed is.
Based on the recent On-Page research, 47% of your target audience expects your website to load in under two seconds. Google has already stated that page loading speed is now an SEO Ranking Signal. You will make sure that your site doesn’t take more than 4 seconds to load. MunchWeb found that 75% of users wouldn’t re-visit a site that took longer than 4 seconds to load.
2. Monitor the status of your site
To avoid any mess on your SEO campaign , don’t forget to check the status of your site on how is it going. Investigate if your site is affected by any algorithm updates or not.
If you don’t see any problem with it, then it is good. If there is, fix it as soon as possible to avoid any circumstances in the future. The next thing to look for is the crawlability status of your site and try also to look for if there is a crawl error.
It is important to know it as early as possible if Google Bot had a hard time crawling your site so that you can develop and make adjustment to your On- Page SEO. Knowing early what are the problem on your site can make your campaign running smoothly.
3. Evaluate Your Internal Linking
Internal Linking of blog posts will help your blog/site readers spend more time on your blog and it will also help pass page rank to other pages of your site. Internal links that are relevant to the original post show search engines that you are providing extra information beyond what is being displayed in the content.
If you’re not linking properly in your posts, then you’re missing out. The perfectly optimized page will have a good mix of both inbound and outbound links. Inbound links are important to make your site both easy to navigate, and easy for Google to crawl. And according to Moz, it’s great for “spreading link juice” across your site. I recommend linking internally whenever relevant, within reason of course.
For example, when the page mentions the steps to better search engine rankings, which happen to have a landing page for, then we link to that page internally. However, internal links are only part of the equation. You also want to periodically link out to other sites, as they help search engines determine the theme of your page and help you build relationships with other sites. More importantly, outgoing links can have positive effects on SEO, as it increases your authority when done properly.
4. Optimize your URL Structure
Making sure your URL is displayed correctly is an important on-page metric. Again, you should use your target keyword in the URL, and avoid using special characters, symbols, brackets, commas, etc. within the actual URL.
Including search engine friendly URLs for each of your pages is highly recommended, as these bring better crawling. Shorter URLs seem to perform better in search engine results, however that is not the only factor.
URLs that include targeted keywords, also perform better. The location of these keywords can also be a major influence. For example site.com/keyword would perform better than site.com/365/738/subfolder/keyword etc.
Google has stated that the first 3-5 words in a URL are given more weight.
So make your URLs short and sweet.
And always include your target keyword in your URL.
In other words:
Avoid ugly URLs: kereetech.com/p=123
Or long URLs: kereetech.com/8/6/16/cat=SEO/on-page-seo-is-so-amazing-omg-its-the-best
5. Make an Explosive Headlines
This is the most important on-page SEO factor. The reason for this is because the more attractive and optimized your title is, the more people will click. And in general, the more clicks your post gets, the higher it will rank.
You should try to use the targeted keyword or phrase toward the beginning of title (H1) tag, but if that’s not possible, make sure it’s at least somewhere in the title.
You should also not repeat the same keyword more than once in the title tag because you think it will help the article rank higher. It won’t. It could actually hurt your ranking. Don’t do it.
And keep the title length to under 65 characters.
Take a look on it!
6. Use Effective Title Tags
Title tags are one of the most critical factors for good SEO. For 2017, the importance of title tags has increased, so make sure they are properly optimized. The title tag is the clickable text that is displayed in the search results, so make sure it is enticing to the reader. Make sure the keyword you use is included naturally as well as strategically. It is important that your content be displayed in the top search results, but without something appealing to the reader it will never be clicked.
When using your company name in the title tag, make sure it is at the end, not the beginning. Keep it under 65 characters and include local keywords if you are using them.
7. Structure well your Body Tags
When writing your articles, you should break up your content into smaller sections & paragraphs to make it easier for people to read. These sections can be given heading, which is where H1, H2, H3, H4, etc. tags are used.
Generally H1 tags are reserved for your main page title, with subsequent headings (just like the ones I have used throughout this post) being issued H2, H3, etc. Search engines use these to determine what is important within your content. This is why keyword rich headlines are more useful than generic ones. Make sure you write keyword rich headings in the order of priority in H1, H2 and H3 title tags. They are used by many crawlers to differentiate important content.
8. Optimize your Meta Descriptions
The meta description is almost as important as the title tag when it comes to converting clicks because this small snippet of content will tell the user whether or not your link is worth clicking on.
Ideally, once a user reads your title tag they will then read your meta description and it will entice them enough to click to your page.
META DESCRIPTION GUIDELINES:
- Descriptions should be written with a marketing style of writing
- Descriptions should be between 25 and 40 words (I have a plugin installed on my blog that limits the number of words to 20, but for a static page, 25-40 words is a good rule-of-thumb).
- Descriptions should include all targeted keywords for that page and should be unique for each page.
*** Meta Descriptions are placed in the code in the head section, but you can also place the same description in your footer area so that it’s visible on the page as well.
9. Structure your Keywords Well
If you are trying to target “seo tips 2017,” you have to seo > tips > 2017 in that order throughout your content. If you scramble them up or mention 2017 before tips then you are not targeting the same phrase that you researched and selected based on traffic and competition.
KEYWORD ORDER GUIDELINES:
- Always mention keyword phrases in the exact order that you selected based on the results of your research.
- If you are targeting more than one keyword phrase per page the order concerning which keyword phrase goes first doesn’t matter, but the order of each individual keyword phrase does.
10. Optimize Images for Search Engines
If you’ve read up to this point, you already know that any images you include on your page need to have descriptive, keyword-rich anchor text. But did you know that simply including images on your pages can generate more shares and more page views?
The result? Increased social shares and traffic could make your page more valuable and trustworthy in the eyes of Google, leading to improved rankings.
Just make sure that every image you include serves a purpose, enhances the user experience, and loads quickly.
There are many elements that have not really changed much in 2016, but still many that have. It is more important than it has even been that SEO specialists and web masters take note of what Google requires when it comes to on-page optimization. The days of using tricks or black hat SEO methods for quick results are long gone, and the new age of high quality content that is human-generated has begun.
If you want to rank high in the search engine results, you have to supply the most valuable and highest content for the viewers, as well as the search engines.
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More from my site
- How to Conduct an Effective Site Audit? (2017 Update) - June 23, 2017
- A Definitive Guide on How To Optimize an Effective On- Page SEO (2017 Update) - June 1, 2017
- How Evergreen Content Can Get You Better Search Ranking Without Spending Too Much Effort on Link Building? - February 8, 2017
- The Reasons Why We Love SEO In The Philippines - January 3, 2017